Tell It To Al

 I simply cannot wear my North Face apparel anymore without fearing that I’m just going to look like a Butt Face.

Boy prankster/entreprenuer Jimmy Winkelmann is back in court with The North Face.   The maker of pricey outdoor gear is asking a federal judge to slap him with contempt charges for creating a parody line of clothing called The Butt Face. To bolster it’s case, the company actually conducted a survey concluding that about a third of people confuse the brand with its parody.

This fight has been going on a long time, but it still makes me laugh. As Mr. Winkelmann’s attorney says, if you can’t tell the difference between a point on a compass and a butt, you’ve got a problem that can’t be solved with fashion.

Click here to read my column on Market.Watch.com. And click here to read the column I wrote about this farce in 2010.