Lost in space hyperbole

Posted by Al Lewis on April 27, 2012
Commercial Messages

In today’s column, I had some fun with a press release touting a start-up company’s plans to begin mining operations on asteroids, and I received some reader responses arguing that I shouldn’t make fun of visionaries.

I’s not the vision I’m laughing at. It’s the hyperbole.

How many times have we been to the moon since 1969? And these guys from  Planetary Resources Inc. say mining an asteroid will be as easy as going to the moon? Click here to read their press release.

Maybe some day. Meantime, it may be more likely that an asteroid will mine the Earth.  Or perhaps we’lll kill ourselves with our own technology before it can ever happen. In any case, a tiny dose of reality is in order here, people.

Anybody can put out a press release these day. I just put one out touting my plans to turn myself invisible.

Click here to read it on Marketwatch.com.

1 Comment to Lost in space hyperbole

Jay Schwartz
April 28, 2012

Al, as a professional writer do you proofread your writing because there are typos in this column.

What gives?