Do you often find yourself ordering the largest order of fries? Do you drive an SUV? Do you live in a McMansion?
Maybe it’s because you are feeling powerless.
A study in the Journal of Consumer Research concludes people tend to purchase plus-sized everything when they are feeling powerless. Click here to read more from Yahoo Finance.
There is so much in modern culture to feel powerless about: the nation’s runaway debt, a fragile and volatile economy, gridlock in Washington, and so much of the power in the hands of giant corporations.
If the growing influence of global, international companies has you feeling powerless, chances are you’ll go out and buy some more stuff. And chances are you’ll say, supersize it. They’ve got consumers coming and going.