Anthony Hardwick, who rounds up carts in the parking lot at a Target in Omaha, has well over 150,000 signatures on the petition he started on change.org to roll back Black Friday from midnight to 5 a.m.
“”A midnight opening robs the hourly and in-store salary workers of time off with their families on Thanksgiving Day,” his petition reads. “By opening the doors at midnight, Target is requiring team members to be in the store by 11 p.m. on Thanksgiving Day. A full holiday with family is not just for the elite of this nation — all Americans should be able to break bread with loved ones and get a good night’s rest on Thanksgiving!”
But Hardwick has nothing to complain about, if Target’s official response is any guide.
“The team member you are referencing is not now, and has never been, scheduled to work on Thanksgiving or Black Friday at Target,” Target spokeswoman Molly Snyder said.
Hardwick, as well as officials at change.org, however, insist Hardwick was slated to work on those days, and has yet to hear otherwise from his employer, except in the press. And Hardwick has all along said he’s taking his stand for his co-workers, not himself.
Black Friday is now officially insane, with midnight openings following Turkey Day. But 34% of consumers say they plan to shop on that day, up from 31% last year, according to a survey by the International Council of Shopping Centers and Goldman Sachs.
Click here to read my column about Hardwick on MarketWatch.