Meet Ted Karkus, the Cold-Eeze guy.
Karkus is the CEO of ProPhase Labs, a small, publicly traded company with a big consumer-branded product.
Cold-Eeze, on store shelves everywhere, is advertised as “clinically proven” to shorten the duration of colds.
Some people swear by it. Others say it doesn’t work.
Karkus has bet a good portion of his life on it – moving from an investor in the company to it’s CEO after a proxy battle with the company’s founder and previous management.
Click here to read my column on MarketWatch.