How do you write a whole book about one word with only two letters?
My old college journalism professor Allan Metcalf has done it with “OK: The Improbable Story of America’s Greatest Word,” recently published by Oxford University Press Inc.
How many times a day do you say “OK”? The word started off as a newspaperman’s joke in the 1800s and is now the most widely used word on the planet, Metcalf says.
It’s also one of the most honest words you’ll hear. If someone says a product or service is OK, the assertion is rarely challenged. In fact, the word is so fundamentally honest, it has rarely proven useful for marketers and advertisers.
Click here to read more in my column on MarketWatch.