America may not be back from the Great Recession, but Starbucks is.
Not many CEOs can turn around a company amid one of the worst downturns in U.S. history. Fewer still write books about it. But Howard Schultz has pulled it off.
Click here to read my column on my interview with Schultz as he releases his new book “Onward: How Starbucks Fought For It’s Life Without Losing It’s Soul.”
I have not always been so easy on Schultz.
Click here to read what I wrote about him before the turnaround, as Starbucks faced it’s darkest hour. I have to admit, I thought the recession would be a lot harder on a company that charges $4 for coffee. And I didn’t think Schultz was up to the challenge, based on some of his rhetoric.
Schultz is scheduled to appear at the University of Denver’s Daniels College of Business on April 6 to talk about his new book. Click here for details.