BP has finally got a cap on its well. Toyota’s putting a cap on its runaway car saga. And Apple is shoving its iPhone 4 in a case.
Unlike BP and Toyota, Apple Inc. denies it has a problem. But just in case the antenna in the iPhone 4 really is as buggy as some users claim, Apple is giving a free case to purchasers. This reportedly eliminates the issue with the so-called “death-grip” hand position that can weaken a wireless signal. Click here to read more from the Associated Press.
Jaming the iPhone 4 in a case is cheaper than taking it back. But Apple’s Steve Jobs said the company will give full refunds to those who are still unhappy with the solutions provided, as he should.
Jobs also used the latest announcement as an opportunity to show how competing products can lose signal strength. (Note to all crisis PR strategists: There’s nothing like denigrating the competition while correcting your own defective product. Don’t bite the Apple, bite the Blackberry.)
“We’re not feeling right now that we have a giant problem we need to fix,” Jobs said. “This has been blown so out of proportion that it’s incredible. I know it’s fun to have a story, but it’s less fun when you’re on the other end of it.”
Jobs, of course, has no trouble with the media when it blows his product lauches out of proportion. I haven’t heard him whine about that once.