Why brand when you can tattoo?

Posted by Al Lewis on May 19, 2010
Commercial Messages

Lisa Neuenfeldt of Manitowoc, Wisc., loves her gym so much, she tattooed it’s corporate logo on her ankle.

She is not alone. Customers, franchise owners and even the CEO have Anytime Fitness have “Running Man” tattoos.

Click here to read my column on Anytime Fitness.

This is the guy who started the tattoo trend at Anytime Fitness. Franchise owner Mike Gelfgot sports his purple "Running Man."

Chuck Runyon, CEO and co-founder of Anytime Fitness, says he bleeds purple.