Have you ever declined to purchase a product or service because you didn’t like the spokesperson?
In a recent survey by Adweek Media and Harris Poll, 28% of Americans said they have chosen not to purchase something because they didn’t like the spokesperson pitching it. Another 22% said they’ve thought about not buying something because of the pitchman.
Click here for more details on the survey.
I can’t believe how many washed-up geriatric actors are selling stuff on TV.
Lee Majors from “The Six Million Dollar Man” is selling hearing aids. Robert Wagner, from “It Takes a Thief” and “Hart to Hart” is selling reverse mortgages. Even the old cowboy Wilford Brimley is selling diabetic supplies for Liberty Medical.
I really hate commercials from talk radio show hosts. One minute they’re trying to tell you what to think. The next they’re selling you aluminum siding.
Would you buy gold from Rush Limbaugh, Glen Beck, or how about from that convicted burglar, G. Gordon Liddy?
How about Tiger Woods? I never understood why sponsors started dropping Tiger Woods. Advertising, afterall, is about sex appeal. Tiger uses this shaving cream. Tiger gets girls. You can use this shaving cream, too. Be a Tiger. Rrrrroar!
Actually, though, I hate celebrity endorsements.
I would much rather get my pitches from a professional pitchmen like the late Billy Mays, good ol’ Ron Popeil, fitness guru Tony Little and my very engaging Facebook friend, the Video Professor, John Scherer. At least these guys aren’t pretending to sell you anything other than the products they endorse. At least, with these guys, you know the deal. At least with these guys, they actually are the characters they play on TV. And sincerity goes a long way.
Please tell me what what commercial spokesperson you love or hate and why.