A Hundred Monkeys is taking 100 Monkeys to court in a federal lawsuit filed in Milwaukee.
Or as the Associated Press reports ,”Monkey See, Monkey Sue.”
A Hundred Monkeys is a marketing firm in Mill Valley, Calif. It claims 100 Monkeys, a public relations firm in Wauwatosa, Wisc., stole its name.
The term, however, dates back to at least the 1970s when it was coined to describe how groups of monkeys learn. Click here to read about it on Wikipedia.
Court records show A Hundred Monkeys trademarked its name in 1999, but I think the only thing these monkeys are going to learn is that litigation is costly.
A Hundred Monkeys specializes in coming up with names for companies, if you can believe that. 100 Monkeys, on the other hand, is a PR firm.
Who would hire a monkey to provide either of these services?
Where do they think they are, “Planet of the Apes?”
