It’s been nearly a decade since Pepsico bought Quaker Oats. So, Dow Jones Newswires reporter Anjali Cordeiro decided to take a look back at how successful the acquisition has been. Her verdict – the oat cereal business for Pepsi has been soggy at best.
Part of what has hurt the business, she reports, is that during the recession, consumers went for lower costing brands. But also, the company has acknowledged that it has under-invested in the business.
I have a simple solution for Pepsi – buy the rights to the recipe for Post Fortified Oak Flakes from Post Foods LLC, the company that is the latest iteration of original Postum Foods. Somewhere along the line, a decision was made to discontinue the Post Fortified Oat Flakes. In this bloggers view, that was a huge mistake. These oat flakes were the tastiest cereal ever made. And healthy at that. So, Pepsi, an easy way to get a hit back on your hands is to resurrect this wonderful, old cereal!
And apparently others feel the same way about Post Fortified Oat Flakes. It comes in number 9 in a survey of the top 100 all-time favorite cereals. Click here to see the other cereals on that list.