When we think of technology, things like iPads or incredible smart phones or those incredibly small but good cameras come to mind. Not bland things like storage. But data storage and analyzing tons of data being stored are two of the hottest areas these days in technology.
IBM became the latest company to express an interest in data storage and analytics with its offer to buy Netezza for $1.7 billion. One of the attractions for IBM could be that Netezza apparently not only knows its business, but knows how to it much more cheaply than others. As the company says on its website: ”Think of Netezza as a Ferrari, with the price and efficiency of an economy car.”
The question is whether other companies will bid up for the business, taking the economy out of this economy car and making it more fully priced.