Here’s yet another sign that the economy is showing some strength: In it’s first quarter earnings report released a short while ago, Walt Disney Co. showed a couple of examples of being able to raise prices, something that has been nearly unheard of for the past couple of years in just about any business.
In its cable networks division, sales were higher in part on stronger advertising growth. The drivers? More ads but also, higher rates. Again, in the ad-challenged media business, the idea of raising rates over the past few years was certainly unheard of.
And in the parks and resorts division, sales were higher because attendance levels were up. But also because the company raised ticket prices.