Public Relations

The Spin – Part 2

Posted by Rick Stine on April 23, 2009
Economy, Public Relations / Comments Off
They've Apparently Been Leaving Home Without It

They've Apparently Been Leaving Home Without It

“At a time when some parts of the card industry were incurring substantial losses, we remained solidly profitable thanks, in part, to our flexibility in adapting to a very different economic environment and the diversity of our business model.”

That’s a quote from Ken Chenault, chairman and CEO of American Express. And it is true the company just reported net income of $437 million for the first quarter (versus $991 million a year ago). But its bread-and-butter credit card business in the U.S. performed very poorly. That business accounts for 52% of AMEX’s sales. It posted a loss of $25 million and increased by 57% its loss provision (up to $1.4 billion from $502 million a year ago). The international card business (responsibly for 17% of sales) did have a $39 milloin profit. It also sees more problems ahead – it increased loss provisions to $335 million from $106 million a year ago. All in the all, the B2B business made money but was down 14% – from $374 million of net last year to $323 million in this quarter. The consumer business made $14 million versus $656 million a year ago – a 98% drop.

Not the kind of stuff one would use the words “solidly profitable” to describe.

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The Spin

Posted by Rick Stine on April 23, 2009
Public Relations / Comments Off

Companies hire public relations firms to help them build image, deliver messages and attempt to control they way all of us think about a company. It often begins with the way companies go about describing themselves. In recent years, “solutions” have become the big buzzword. I recall traveling to Vienna a few years back and saw on a storefront a sign that advertized “refreshment solutions.” The company sold coffee machines.

So, flipping through the newswires today, I came across this self-description by a company: “A leading provider of technology solutions and the market leader in electronic control devices.” Guess what this company does and who the company is? Answer is on the the next page…

Continue reading…

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