If you are looking for unusual economic indicators to give you a view of what’s happening in the ‘real’ U.S. economy, try this one: Starbucks Corp. just reported traffic growth in U.S. stores.
So what, you say? So it’s the first time that has happened in three-and-a-quarter years, The Wall Street Journal just reported.
The company has all sorts of internal reasons for this positive news, the Journal reported. Better customer service and a customer loyalty program and more.
But I think there’s maybe a bit of macroeconomy in there too. If people are feeling a tad more secure about their financial status and future (the stock market’s helped, too) they might be more willing to make the regular trip to Starbucks.
I know some coffee addicts might not consider Starbucks or no Stabucks an economic-dependent decision, but surely it is somewhat discretionary at least to much of the Starbucks faithful.
April 22, 2010
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