Search Engine

Bing Won’t Be Google Killer; Online Losses Still Mounting At Microsoft

Posted by Steven Russolillo on May 29, 2009
Technology / Comments Off

MicrosoftBlogs are buzzing about Microsoft’s (MSFT) new “Bing” search engine, just the way Microsoft likes it.

WSJ says MSFT will spend about $80M to $100M on a major new advertising campaign in print, tv and on the Web for Bing, which is scheduled to launch on June 3.

So far, reviewers say the search engine is definitely an upgrade from Live Search, but it likely won’t be a ”Google killer.”

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