Yahoo (YHOO) and Twitter announce an expanded partnership in which the microblogging site will have a broader presence throughout many of Yahoo’s properties.
Deal seems to make sense for both parties. For Twitter, the deal represents another growth opportunity. “Our open approach helps us get closer to providing universal connectivity to a global network of immediate information,” Twitter co-founder Biz Stone says.
And for Yahoo, the pact comes on the heels of its broader integration with Facebook Connect, announced in December. Critics say another outsourcing deal in the social networking space exemplifies Yahoo’s failure to innovate and create its own network that could aptly compete with Facebook, Twitter and other social media.
But Google’s (GOOG) also faced the same critics regarding its failure to make any headway in social media. Google Buzz was supposed to eliminate that stigma, but considering all the negative feedback surrounding the new service, maybe outsourcing isn’t such a bad idea, Kara Swisher opines at All Things D.
That’s why what the Silicon Valley icon is doing might be the best solution for it at this point–if you can’t innovate, aggregate!
“We want to integrate across all social networks to give consumers a better experience,” said Cody Simms, senior director of product management for Yahoo’s open strategy, in an interview yesterday. “Yahoo then becomes a network of social networks, making it easier for users.”