I expected I’d be writing a post today “from the field,” so to speak, because I planned to hit the mall to do some shopping. But that big, whitish, bluish splotch covering the mid-Atlantic on the radar map convinced me to stay inside rather than challenge Mother Nature, and I’m watching the snowflakes fall outside and Andy Dufresne bust out of Shawshank Prison on television.
I wonder how many others are doing the same thing – and retailers must be pretty worked up about the effects of a major snowstorm on the east coast the weekend before Christmas.
The National Retail Federation on Wednesday reported that shoppers had completed less than half their shopping, so stores are probably counting heavily on this weekend. (Of course, I wonder if that “less than half” will turn out to be “more than half” when all is said and done.)
“Retailers know the final lap counts the most and are planning to emphasize promotions and discounts to bring in last-minute shoppers,” NRF CEO Tracy Mullin said in a press release.
Somewhere, in some snow-covered mall, there’s a Homer Simpson key chain, lying unbought, that yells, “D’oh!”